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Vidalink
is the largest Pharmacy Benefits Management (PBM) company in Brazil
and in Latin America, offering the most technologically advanced
PBM services in the region. Our mission is to improve the quality
of healthcare while providing IT solutions that enhance the bottom
line for our clients, which include providers, payers, and suppliers.
Vidalink's founders identified Brazil as the largest potential PBM
market outside of the United States based on the fact that the country
has the second largest private healthcare market in the world. They
went on to found Vidalink in January 1999 after extensive analysis
of the U.S. PBM industry and adaptation of the business model to
the needs of the Brazilian healthcare sector.
Health benefit sponsors engage our services to help them provide
a cost-effective drug benefit as part of their health plan, and
to reduce their overall healthcare expenditures by contracting our
disease management services, using our eligibility platform, encouraging
members to adhere to formularies (lists of a health plan's preferred
pharmaceutical products), and receiving discounted prescription
services through the Vidalink retail pharmacy network.
Vidalink
currently serves more than five million members in Brazil with a
client base that includes the leading health insurers and HMOs in
Brazil. The Vidalink pharmacy network consists of the leading pharmacy
chains in the country. Vidalink has the most comprehensive formulary
in Brazil, consisting of products from top multinational and national
pharmaceutical manufacturers including:
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Altana |
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Merck |
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Bayer
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Novartis |
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Biosintética |
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Organon |
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Boehringer |
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Pfizer |
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Eurofarma
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Schering-Plough
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Farmoquímica |
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Stiefel |
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Jannssen-Cilag |
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Torrent |
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Lilly |
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Wyeth |
Vidalink's
state-of-the-art PBM system is one of its many competitive advantages:
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Exclusive back-end system
Vidalink uses the proprietary PBM central database system created
by Prospective Health Inc. (PHI), a division of McKesson HBOC (NYSE:
MCK). This "world class" system is currently used by several
leading PBMs in the U.S., processing an average of 2 million claims
per day, was customized by PHI for use in Brazil. Vidalink has the
exclusive rights to use this system in Latin America.
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Proprietary front-end system
This system performs in-store prescription processing and links
remotely to the Vidalink central database online and in real-time
for claims adjudication.
Other
competitive advantages that we enjoy include: an experienced management
team with extensive U.S. PBM experience, leading financial and strategic
investors, and independence from pharmaceutical manufacturer and
drug store ownership.
Vidalink's
shareholders have been critical to the company's success:
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GRUPO
MARTINS - The largest distributor in Latin America with yearly
revenues exceeding US$ 800M. Martins distributes goods to 100%
of the municipalities in Brazil and to more than 50% of all
Brazilian pharmacies. |
Grupo
Martins is a strategic and financial shareholder and has played
a vital role in Vidalink's growth. They provide access to pharmacies
nationwide for expansion of the Vidalink pharmacy network in
addition to actively participating in the strategic planning
of the company.
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LATINTECH
CAPITAL INC. - A unit of the Globalvest Management Group with
over 15 investments in Brazilian technology service and infrastructure
companies. |
| Globalvest
has over 20 years of experience investing in Latin America and
is one of the three largest foreign investors in Brazil with
over US$1.1 billion invested. Their blue chip client list includes
GE Capital, Soros, Templeton, and Boston University. |
Pharmacy Benefits Management (PBM) Industry Overview
Pharmacy benefit management involves the design and administration
of programs created to lower the costs and improve the convenience,
safety, and effectiveness of prescription drug use. PBM companies
offer health plan sponsors a more efficient and less expensive means
of managing their members' prescription drug use from both a financial
(i.e., cost-savings) and quality of care perspective. Through volume
discounts, retail pharmacy networks, mail pharmacy services, formulary
administration, claims processing and drug utilization review, pharmacy
benefit managers create an opportunity for health benefit sponsors
to provide drugs to their members at a lower cost, while increasing
physician and patient compliance with recommended guidelines for safe
and effective drug use.
The
first PBM companies emerged in the United States during the early
1980s, with the purpose of providing a cost effective drug distribution
and claims processing for the healthcare industry. By the mid-1980s,
they evolved to include retail pharmacy networks and drug utilization
reviews to address the need to manage the total cost of pharmaceutical
services. Many PBMs were created during the early 1990s, with some
offering a wide array of services, and today they total an estimated
100 PBMs in the United States serving approximately 190 million
members and processing approximately two billion prescriptions per
year worth over US$80 B. The four largest of these PBMs account
for approximately 80% of the total prescription volume and member
lives.
Vidalink
was the first PBM in Brazil to be based on the U.S. PBM model using
U.S. PBM technology adapted to the needs of the Brazilian healthcare
sector.
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